A good cover letter should be a polished document that markets you as the best candidate for the job. It makes the first impression with a potential employer and yet, many applicants make a big cover letter mistake in the very first line. It’s a simply fixed error that finds applications thrown in the bin every day.
So what’s the problem? Not addressing your cover letter to a specific person. It may sound like a small detail, but it is a common pitfall hiring managers encounter. It’s important to tailor your cover letter for every application and it shows when you don’t. A generic greeting makes your cover letter look like another generic application. At best your application blends in with the others. At worst it stands out as lazily done and a waste of time for the employer.