Client Impressed with Selection Criteria Writing, Asks for Accompanying Cover Letter Days Later

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Surprised to receive a new order from a client I had completed a comprehensive executive level Selection Criteria document for days previously, I was pleased to find he was happy with the quality of the documentation I had prepared and was looking to have the accompanying cover letter written.

Confident I knew enough to create the bulk of the cover letter from the notes I had taken previously, I emailed the client to ask him what he was wanting the main focus and messaging of the cover letter to be and to ask him to provide a new STAR example for this document. Pointing me towards the major technical and construction projects he had used in his application, I suggested that we find a new STAR example as we should use this opportunity to add to rather than repeat his achievements. Agreeing that it was redundant to use the same examples again, he sent me a STAR example that supported the overriding message he was trying to convey in his cover letter.

Whilst chatting back and forth throughout the day when his busy schedule allowed, the client mentioned that he had spoken to the person doing the recruiting. Seizing this opportunity to personalise his application and make it stand out from the crowd, I asked him to provide me with the date he spoke to the recruiter and a couple of notes regarding what they had spoken about in order to reference these in the opening and closing paragraphs.

Without him having to find time to commit to another consultation, I had gathered all the extra information I needed and was able to swiftly turn around a new document for him.

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