Job Seeking Sites – The FOUND Story
The Found Story
Andrew Joyce, the co-founder of Sydney-based FOUND realised that one thing that every business has in common is a need great people to succeed. He started FOUND with Peter Marchiori in 2015 because “we believe that it’s time to shake up the way that people find jobs, and businesses hire staff. Seek’s had the market to themselves for way too long – and we want to change that.” Now processing over 300,000 job applications per month, they are the leading next-generation jobs platform, with clients including some of Australia’s largest employers and leading recruitment agencies.
Found is the only fully mobile hiring platform, and its desktop site does not even feature any job listings. Co-founder of FOUND Peter Marchiori explains the strategy, “One of the things with Seek, and they’re 20 years old this year, they’ve done a fantastic job dominating the market. But the point where they’ve struggled is moving to mobile. It’s just a different space. And if you try to apply for a job ad without using a desktop computer on Seek it’s almost impossible — I would challenge you to download the Seek app on your mobile and try and apply for a job.”
“We came at this from day one saying we’re all about mobile. You can do everything from in the app without needing to change to a desktop.”
As of 2017, the product been download 250,000 times and has jobs advertised by companies including Compass Group, Sheraton, Yd, Windsor Smith, Subway, McDonald’s, Domino’s and Primus Hotels. Businesses use the platform to engage job seekers directly, without CVs, cover letters or email.
FOUND is Aimed Squarely at a Younger Demographic
The 15-24 age group is mobile-savvy and are more likely to have access to a Smartphone than to a desktop or laptop computer. Given the right tools, they can be incredibly enthusiastic, optimistic and hardworking.
If you go to their website, you will be directed to download their app. What’s more, they adopted from dating apps the idea of the swipe, you can’t ignore a job possibility, and you have to explicitly reject it.
For employers, it is also a highly useful tool. Says Joyce,
“If you’re an employer we can tell you exactly who didn’t apply for your jobs, which no-one else can do. For individual employers, we can tell you, of the people who saw your job ad, are men or women more likely to apply? What are the age demographics that are likely to apply? And how does that benchmark with other organisations in your industry? As far as I know, it’s the only way for employers to actually gauge their employer brand strength.”
Joyce found with that with a specific example of Woolworths causal Christmas jobs, the high volume | low-value area of recruiting was the company’s ‘sweet spot’.
“The Christmas casual hiring processes ran to 30,000 CVs being read manually, and to cope they needed to staff up HR departments. It’s a six to eight-week process where the outcome is 2,000 new recruits that only stay with the company for six weeks. And the type of people you’re trying to hire spend their entire day on mobile, so you’ve effectively had a really bad candidate experience because you’ve pulled them out of this medium they would prefer to be using. And you’ve also had a really negative experience for the HR recruiting teams because it’s just so manual still.”
The people who typically apply for such jobs are young and inexperienced. Which is one reason why some have referred to FOUND as the ‘Tinder for Jobs.’ It is not a term the company embraces exactly, but nor is it something they are running away from.
Australian Job Seeking Sites – A Series
- Job Seeking Sites – The Seek Story
- Job Seeking Sites – The Ethical Jobs Story
- Job Seeking Sites – The Indigenous Employment Australia Story
- Job Seeking Sites – The Indeed Story
- Job Seeking Sites – The JobActive Story
- Job Seeking Sites – The Gumtree Jobs Story
- Job Seeking Sites – The CareerONE Story
- Job Seeking Sites – The FOUND Story
- Job Seeking Sites – The Glassdoor Story
- Job Seeking Sites – The Adzuna Story