Advertising agency creatives are by nature an esoteric, quirky bunch and operate at a totally unique creative level.
The standard operational rules are adhered to but are shot through with a wickedly humorous and irreverent streak that enables them to work their distinctive alchemy into award-winning campaigns. So obviously we felt a row of rubber ducks would accurately reflect their genius. The truth is a corporate creative can advertise anything and would look upon the humble rubber duck as less of a bath time plaything than a challenge to their professionalism and an idiosyncratic badge of honour.